“Alright new drink. One part Alize, one part Cristal – Thug Passion baby”

Every true fan of Hip Hop icon Tupac Shakur is familiar with this two-part cocktail.  According to the legend himself, “this drink is guaranteed to get the p***y wet and the d**k hard“.  We here at The Bite Life can neither confirm nor deny that statement.  But, we can say that today, which would have been the slain rapper’s 45th birthday, this drink is guaranteed to bring back fond memories.

The exact origin of this combination is a bit of a mystery.  We know for sure that Pac didn’t invent it himself.  If we are to take his lyrics literally, he was introduced to Thug Passion by a friend 2 years prior to the release of his double album, All Eyez On Me.  On the song “Got My Mind Made Up” featuring Method Man, Kurupt, Redman, and Daz Dillinger, Pac spit,

“Yo two years ago / A friend of mine / Told me Alize and Cristal blows your mind…”

Cristal had always been considered a luxury brand.  However, that one line has been credited with aiding in the resurgence of Alize.  The beverage, a cognac-based fruit-flavored liqueur, experienced slow sales from the time it was introduced.  So much so that, after years of lagging interest, Kobrand (the company behind the brand) decided to liquidate their inventory and drop the price to encourage customers to purchase.  Coincidentally, this is around the same time that the beverage began to show up in Hip Hop videos.  With increased popularity, a bright yellow color, and a $16 price point, Alize began jumping off the shelves once again.

Today, as Pac’s legacy lives on, so does his concoction.  The ingredients of Thug Passion embodied everything that he and Hip Hop aspired to be – a perfect mixture of high-end luxury and low-end accessibility.  Enjoy responsibly!


  • 2 oz Alize® liqueur
  • 2 oz Cristal® champagne

Shake ingredients over ice and serve.