Look out UberEATS and Grubhub!  Beware Zifty, DoorDash and Caviar!  Amazon Prime is here and they’re coming for that number 1 spot when it comes to meal delivery.  Their newest division, Prime Now, is offering FREE 1-hour food delivery to customers who order from select restaurants.  And, how do you compete with FREE?  You can’t!

Prime Now meal delivery, also called Amazon Restaurants, is available to members of Amazon Prime, Amazon’s $99 annual membership program.  Using the Prime Now website or app, customers can view participating restaurants, peruse menus, place orders, and track deliveries in real-time.

According to Amazon, their menu pricing is the same as what you would find at the restaurant with no additional markups, service fees, or delivery charges.  Amazon takes a portion of each delivery bill from the restaurant where the food was ordered.  However, a $20 minimum order is required for delivery.

There’s also a money-back guarantee that states: “If a customer finds a restaurant item priced higher than the regularly priced item on the restaurant’s current online menu within 24 hours of placing the order, Amazon will refund the customer the price of the item”.

The Seattle-based company first debuted restaurant delivery in its hometown back in September of 2015.  Since then, they’ve been slowly initiating meal delivery throughout the rest of the United States.  Houston and San Francisco had the opportunity to enjoy the service first.  The second phase included San Diego, Chicago, Los Angeles, Baltimore, Austin, and Portland.  Two weeks ago, they added Dallas and Manhattan.  Now, Miami and Atlanta are in tow.

No reports yet on where they plan to expand next.  But, we assume cities like Nashville, Las Vegas, and Boston would have to be on the list somewhere.

Will you be trying Prime Now anytime soon?  Let us know.